While many organizations are now conducting field research as an integral part of their product definition process, teams continue to struggle with efficiently planning, gathering, and analyzing qualitative research data, and turning it into actionable result. User research is an integral activity for successful product teams, but it has the potential to become invasive—causing interruptions and administrative overhead and generating too much non-actionable data—if not managed appropriately.

Join Rob Tannen, PhD, Director of Research, Bresslergroup on Wednesday, August 5 at 1:00pm EDT to discuss tools and techniques for Best Practices in Ethnography to improve the speed and benefits of user research.

Questions and topics discussed include:

Creating a field research team and defining roles
How to document qualitative observations
Appropriate types of questions for field interviews
Methods for observing ergonomic issues and problems
State of the art tools for gathering and analyzing data

New 2009 Fee Per Session

        US$85/DMI Members

        US$125/Nonmembers

Rob Tannen, PhD, is a human-centered design researcher with expertise in both products and user interfaces. He has over 15 years experience in designing and evaluating usable systems.