Hyatt Regency Istanbul
With Cooperation: Industrial Designers Society of Turkey Istanbul Brunch
Academical Coordination: Istanbul Technical University, Department of Industrial Product Design

Day 1: 6 November Friday

08.30 – 09.00, Opening Speeches
Sertaç Ersayın // Chairman, Industrial Designers Society of Turkey (ETMK) Istanbul Branch
Özlem Er Ph. D. // Istanbul Technical University Department of Industrial Product Design

09.00 – 09.45,
Design Innovation: Momentum, Usability, Manufacturing Flexibility and Convenience
Gideon Samid Ph. D. // Case Western Reserve University, USA

09.45 – 10.30
Historical perspectives on the evolution of Industrial Design in the United States;“Shifting from the Visual to Visceral to Virtual”
Peter W. Bressler // Industrial Designers Society of America Former President, Founder and Chief Executive of Bresslergroup, USA

10.30 – 10.45 Coffee Break

10.45 – 12.15 , Winners by Using Design I

Murat Kolbaşı // Arzum Electrical House Tools /Chairman
Product Development Approach in Arzum

Nadir Doğan Kaşıkçı // T-Box General Manager
Design in Brand Connection Marketing Interaction

Cengiz İnce // CEO of Hisar Çatal Kaşık Inc
Design’s Contribution to Brand Value

12.15 – 13.30, Lunch Time

13.30 – 15.00, Winners by Using Design II
Berna Erbilek // Eczacıbaşı Constitution Materials- VitrA Marketing Manager
Creating Value by Design

Burak Emre Altınordu // Vestel Industrial Design Manager
Design Management in a Large Sized Company Manufacturing Goods for Different Brands

Burak Orhun // Kale Seramik Marketing Manager
Using Design in the Context of Corporate Strategy

15.00 – 15.15, Coffee Break

15.15 – 16.45, Using Design Strategically to Build a Brand

Demir Obuz - Mehtap Obuz // demirdendesign / ilio
Strong Concept, Innovative Design; The Process of Creating the ilio Brand by Demirden Design: Brand, Product, Concept Integrity and Creating the Strategy of Perception, Sustaining Quality

Seyhan Özdemir - Sefer Çağlar // Autoban
Design Management in a Design Oriented Company

Gaye Çevikel // Gaia&Gino
Design for Sustainable Success

16.45 – 17.00, Coffee Break

17.00 – 17.30, Design and Brand Communication
Çiğdem Ersayın // Galatasaray University

17.30 – 18.30, Workshop: Design Protection – Legal Framework
Moderator: Doç. Dr. Özlem Er, Istanbul Technical University Department of Industrial Product Design
Panelists:
Dilek Üstün Ekdial // Lawyer, İstanbul Patent Trademark Consultancy Ltd. co-founder and board member
Attorney Dr. Cahit SULUK // Suluk & Kenaroğlu Lawyer Office
Kunter Şekercioğlu // Kilit Taşı Design

Day 2: 7 November Saturday

09.00 – 10.00, Usability and Innovative Design in Sony Ericsson
Michael Henriksson // Creative Director Sony Ericsson, Sweden
Bilgi Karan // Senior Industrial Designer, Sony Ericsson, Sweden

10.00 – 10.30, Creating Value by Design
Oscar Peña // Senior Creative Director, Philips Design, Holland

10.30 – 11.00, Design as Strategic Integrator for Innovation
Özgür Taşar // Senior Designer, Philips Design, Holland

11.00 – 11.15, Coffee Break

11.15 – 13.00, Design in Different Sectors
Doğan Erberk // ASD General Secretary
Packaging Industry’s Approach to Design

Orhan Irmak // Orhan Irmak Design
Packaging Design for Fast Moving Consumer Goods

Dr. Oya Akman // Oya Design
Different Experiences of Production and Design; Interpretations of Material and Production Techniques in Design

13.00 – 14.00, Lunch Time

14.00 – 16.00, Research for Design – the Use of Research Methods to Support Design Strategies of Companies

Özlem Er Ph. D. // Istanbul Technical University Department of Industrial Product Design
Alliance of Design and Research: Increasing Importance of Research for Design

Steve Portigal, Portigal Consulting, USA
Ethnographic Research for Inspiring and Informing Design

Ersin Akdere// Temsa Global Marketing Product Responsible
Uygar Bahçeci // Temsa R&D and Tech., Industrial Designer
Identification of User Needs and Preferences and the Factors Constituting the Users’ Quality Perception in Prodct Development Processes of TEMSA

Özgür Mutlu Öz // Industrial Designer, Arçelik Industrial Design
Listening the Voice of Customer

16.00 – 16.15, Coffee Break

16.15 – 16.45, Design Management Approaches - Far east Experience
Sertaç Ersayın // Industrial Design and Services of Design Management / Chairman, Industrial Designers Society of Turkey (ETMK) Istanbul Branch

16.45 – 18.15, Process Management in Design
Fanny Cabanne // Plan, UK
Design Brief, Design Process Management

Kunter Şekercioğlu // Kilit Taşı Design
Product Design for Middle Sized Companies

Melih Gürleyik // MG Design, Germany & Turkey
Customer Focused Product Development: How Customer Claims Effect the Process Design?

18.15 – 19.00, Closing Cocktail

Participation Information
* For participation it is required to fill the registration form and send the bank receipt to us.
* The programs will be realized with simultaneous translation.
* The lunches, interim complimentary food and beverages, cocktail, congress bags, books and all documentation are included in the fee.
* Please contact with our representatives to benefit from collective participation and sponsorship opportunities
* The summit organization committee reserves the right to change, cancel or postpone the program location or program in case of force majeure. In case of cancellation, the paid fees are refunded.
* Our participants from İstanbul or abroad can get in touch with Visitur Seyahat Ticaret A.Ş. (Visitur Travel Trade J.S.C.) for their accommodation, airport/hotel/airport transfers and/or tour demands. You can get in touch with the below contact information: Tel: (+90) 0212 254 32 30 / Fax: (+90) 0212 254 27 83/

Participation Fee: €: 575