The universal design award is the only award competition worldwide that is judged not only by a jury of design experts but by a consumer jury made up of 100 people as well. The 4th universal design award cannot and doesn’t want to compete with the top design award competitions; what it does want to do is to provide its participants with the best support possible. universal design promotes the integrated competence of architects, designers and service designers who are creative enough to interpret architectures and products in their entire structures (e.g. packaging, haptic properties, surfaces). We would like to encourage you to take this challenge and become part of the change. Show us that you can think in terms of commercial success and sustainability and enter your ideas/solutions in the universal design award 2011!

Participants
The following groups are eligible to compete for a universal design award 2011:
Product designers
Generationally sound products or product groups

Graphic designers
Generationally sound design of websites, print products etc.

Design-/advertising agencies
Design of campaigns for companies and organizations

Manufacturers
Innovative product solutions for as many broad user groups as possible

Service providers and service designers*
Generationally sound concepts and services

Architects
Generationally sound, sustainable design of residential quarters, houses, industrial buildings, office buildings and public facilities

Interior designers
Generationally sound design of public facilities, offices, hotels, shops and industrial buildings

NEW! Interest groups
For the implemention of cross-generation campaigns and concepts

NEW! Students in the fields of product and graphic design, interior architecture and architecture (max. a year after degree)
Concepts geared to difficult generations

*Service Design is the activity of planning and organizing people, infrastructure, communication and material components of a service, in order to improve its quality, the interaction between service provider and customers and the customer`s experience.

Important Dates
Registration deadline: November 30, 2010
Shipping of competition entries:
Delivery by January 10, 2011, at the latest
Expert adjucation: January 19, 2011
Consumer adjucation: January 21-22, 2011
Notification of adjudication results:
By january 26, 2011
Presentation of winners at CeBIT 2011: March 1-5,2011
Awards ceromony: March 2, 2011, 11.30a.m. at CeBIT 2011

Charges
Registration fee
EUR 600 per entry (add German VAT).

Obligatory charges for all award-winning entries
A charge of EUR 1,175 plus VAT will be invoiced for each entry which receives a “universal design award 2011"or a “universal design consumer favorite 2011” award:
Presentation of award-wining entries at CeBIT 20011
Printed documentation
Online exhibition at www.ud-germany.de
Press services CD
2 Plexiglasnand 2 paper certificates