Embedded Camera Support Design

What if your digital camera could support itself on any surface, without having to attach a cumbersome tripod? What if a light, compact support system could be attached to the camera body, expanding only when necessary?

THE MEME and Samsung Electronics invites designers and engineers to contribute feasible ideas for embedded support systems for digital cameras. The embedded support system should be integral to the camera (not detachable), hidden (or aesthetically integrated), easy to expand and retract, and usable in as many physical conditions as possible.
Background

Self-capture, low light, long exposure, and unusual angle of view, are all situations in which people might use a tripod to support and stabilize their camera. However, due to the extra weight and cumbersome process of carrying, unfolding, and setting up the tripod, it is often considered as a special external accessory rather than an everyday tool. Even recent lightweight, flexible tripods like the GorillaPod™ are still awkward to attach, easy to lose or forget, and limited in height and reach.

Evaluation Criteria
1) The folding / expansion method of the support system should be the focus of the design innovation. Any and all potential support mechanisms will be considered, including but not limited to: collapsible, retractable, foldable, magnetic, suction, transformable, telescoping, gripping.
2) Breadth of situations in which the support system could be utilized. (e.g. terrain, indoor/outdoor, vertical/horizontal, soft/hard, etc.)
3) Level of originality and creativeness of the concept. Radical and unconventional ideas are welcomed.
4) Attention to the compartment or housing into which the support will retract. Indication of how the support will be released and retracted into the camera unit by the user.
5) Consideration of the impact of the proposed design on the size, weight, and overall appearance of the camera unit.
6) Technical resolution and manufacturing feasibility.

Prize

Three winning participants (or teams) will be selected and received cash awards from $10,000 USD to $2,000 USD. To learn more about evaluation criteria and submission requirements, please visit the official competition website