Drop by Drop is an initiative of the UN Regional Information Centre (UNRIC), in partnership with the UN Environment Programme (UNEP), the Office of the High Commissioner for Human Rights, and with the support of the Nordic Council of Ministers.

The purpose is to create a print advertisement that inspires others to preserve water, now and for future generations. The competition calls on professionals and non-professionals in 48 European countries to design a newspaper advertisement, using the competition logo, which inspires the European public in a positive way.

The winners will have their work displayed on the competition website with possibilities of exhibits and placement in European print media. A jury of graphic design, advertising, photography and environmental experts will select a winner.

Brief

Europeans to create a newspaper ad that inspires others to preserve water now and for future generations.

Water is life’s most precious resource. Those of us who have it, take it for granted. Change begins at home -- Drop by drop.

Ads should contain positive messages that, for example, could show what people can do in their daily lives to preserve water, to what we can do as communities, countries, and as global citizens. The ad will be used as a public service announcement to be published in major European print media and other outlets.

The submitted work must include the "Drop by Drop" campaign logo. Language versions of the logo in original colours, negative or in grey scale are available for download. Please see below for details on prescribed size of entries and how to use the logo.

Submissions should take into account the Background information on the UN's conference on sustainable development, and what is known as the "green economy".

The deadline for submissions is 29 February 2012 at midnight.

Participation

The competition is open to all citizens and residents of the 48 UN Member States in Europe: Albania, Andorra, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia & Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Former Yugoslav Republic of Macedonia, Malta, Moldova, Monaco, Montenegro, The Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine and United Kingdom.

Participants must be 18 years of age and over.