On the occasion of World Water Day, the Association nonprofit H20 new scenarios for survival with the support of the City of Milan, Department for Productive Activities, labor policy, Fashion, Design and Events and ADI, Industrial Design Association , introduced the event "Water = Life - Workshop / Exhibition" at the Winter Garden Civic Aquarium of Milan.

The initiative aims to support young designers, future professionals, who through their ingenuity can suggest practical solutions for saving and safeguarding of water resources thus identifying the profound sociocultural changes and translating them into creative acts of design that take into account the new social needs.

Is 'the culture of the project that must rely on keywords such as accountability, participation, professionalism and ethics and to realize a close collaboration between public and private sectors. On this occasion, the particular sensitivity and foresight from the Assessor Giovanni Terzi made possible an agreement with the nonprofit group H2O, contact person in recent years the overall project H2O dedicated entirely to the water element, born in Milan and strongly made in Italy, a project promoted in Italy and abroad.
"Water as a primary asset for humanity, as the historical tradition of our city - said the councilor. But water also, as a source of inspiration for creativity in a project that links Milan to young designers. "

As part of the parallel path planning training "Water = Life" in fact is part of the support of the City of Milan and the Association of Industrial Design. The first with the awarding of the three projects identified in the face of the workshop to be held on days 30 and 31 March aimed at increasing competitiveness of young creativi.Ai 3 projects will be approved a sum of € 11,000.00 gross of withholding tax 25% to compensate the executive planning.

The program includes:
A stage of pre-enrollment for students and recent graduates, maximum age 30 year. The right to participate in the first 100 members.

The 23 of february 2010 at 17:00 there will be a meeting between the participants and the companies that have shown interest in the initiative at the headquarters of ADI via Bramante 29 in Milan.

On 30 and 31 March 2010 svolgleranno sessions of the workshop, at the Civic Aquarium of Milan, in Via Gadio 2 from 9:30 to 12:45 and 14:15 to 17:15

By April 10, 2010 the participants will deliver at the headquarters of H2O located in Via Stendhal 65 E, Milan:

A table design in the form 50x70cm on a rigid support (adherence to the format below)

A CD containing the table of the project in high definition, a project report of a folder, curriculum vitae, a color photograph of the student.

On April 12, 2010 at the Civic Aquarium of Milan will be presented from 18:30 to 3 projects selected following the workshop.

The three authors of the project design identified during the workshop within 6 months after written notice from the Administration, the Executive shall deliver a prototype of the projects to companies that have previously expressed interest in commissioning produczione of the same projects simultaneously giving notice all'Ammnistrazione Municipal.