Cur”rency\ The state or quality of being current; general acceptance or reception; a passing from person to person, or from hand to hand.

Design has the power to influence our core values, our identity, our expectations and our worldview. Design brings clarity and enhances meaning. Design Currency 2010 offers designers, business leaders and government the opportunity to experience current design thinking. Reshape your understanding of the value of design.

Design Currency 2010 is presented by the Society of Graphic Designers of Canada (GDC) in partnership with the International Council of Graphic Design Associations (Icograda).

Design Currency 2010 offers designers, business leaders and policymakers the opportunity to experience current design thinking. Reshape your understanding of the value of design. Design has the power to influence our core values, our identity, our expectations and our world view. Design brings clarity and enhances meaning. We will connect, interact, and strengthen our common knowledge base

Design Trade Fair
Discover the latest products and services from manufacturers, retailers and our event partners. Delegates, presenters and sponsors will have free access to the Design Trade Fair.

    * Icograda Design Week is the leading international communication design event, organized by professionals for professionals
    * Icograda has been connecting the worldwide design sector since 1963
    * Delegates from Canada, US, Latin America and Asia Pacific region offer you local through international exposure
    * Design Currency 2010 delegates have either full purchasing authority or influence purchase decisions in their businesses. They are interested in new products, technologies and services. They want to meet suppliers, refresh relationships and make new contacts.
    * Network with
      - top management from leading design agencies
      - design educators
      - design promotion agencies
      - design media
      - design students

Design Currency 2010 will encompass a range of related activities and events.

Design Keynote
Tuesday, 27 April
Included in your conference registration fee

This opening night event will present thought-leadership on how design is shaping, and being shaped by, our global community.

Dinner with a side of Design
25, 26, 28 April

Consisting of three intimate and interactive dinners, Dinner with a side of design will engage local leaders and designers in collaborative conversations focused around the complex themes of sustainability, culture and economics.

Rise and shine: Breakfast with Adobe™
8:00 - 8:45, 29 April

Join us for breakfast on the 29 April to get a glimpse into the future. Colin Smith, Adobe Technical Resources Manager for Canada, shares his expertise and passion for technology with creative professionals across Canada. Hear firsthand from Colin where the toolset is headed.

Graphex 2010
29 April

Graphex, Canada’s national awards programme, has been celebrating the best of visual communication in Canada since 1977. Based on the credo that good design is good business, it showcases exceptional work that drives client success. Design Currency 2010’s closing will be a celebration of Graphex 2010 award winners