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Innovative 'Dishcloth Couture' gown that has just won the Dyson People's Choice Award at the DesignTech Powerhouse Museum exhibition.
(07/Apr/2009)
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‘Dishcloth Couture’ cleans up with a Dyson People’s Choice Award

With the aim to design a haute couture inspired gown that was also eco-aware, this young designer has challenged industry norms to create something truly unique. Using dishcloths as his raw fashion material, he has managed to redefine eco fashion.....see the stunning results for yourself in the attached images which show off this design in both versions- a stunning full length haute couture gown and as a mini dress.

I hope you find the attached of interest, if you need any more information or would like to arrange for an interview with the designer, please let me know. If you do publish this story, can you please ensure Dyson is recognised as the sponsor behind the People's Choice Award.

In a recent Powerhouse Museum exhibition of New South Wales’ HSC Design and Technology student projects; the idea of eco-couture caught the public’s imagination, with visitors to the museum awarding student designer Carlos Bouman the Dyson People’s Choice Award.

Whilst the DesignTECH exhibition crosses a range of design genres, including graphic, fashion and product design – its overall aim is to educate on the importance of design and guide students to realise their creative potential. An undertaking in line with the James Dyson Foundation manifesto to encourage young people to think differently, make mistakes, invent... it’s this reason that Dyson Australia have been a long-time supporter of DesignTECH.

“Carlos’ project was a stand-out. It was an ambitious creation, produced with highly unconventional materials in order to meet one of today’s most important design considerations of being environmentally-friendly,” said Ross Cameron, Managing Director of Dyson SEA.

According to the designer, the concept was conceived with two key factors in mind. One, to design a haute couture inspired gown that was also eco-aware as opposed to using the usual silk, organza and chiffon, and secondly, to set and meet a personal design challenge by using everyday household items.

So just how did this young designer transform a dishcloth, synonymous with household chores, into high fashion? “After collecting literally hundreds of dishcloths, I dyed them using standard domestic dye from the supermarket. I then applied different techniques such as pressing, embellishing and gathering. The cloths were then sewn together onto bed sheet panels which were overlocked to form the dress. The dress's train unzips at the waist to allow the dress to convert from a full length gown to a more versatile cocktail dress ” describes Carlos.

While the use of common household items in high fashion is quite unique, it is interesting to note that famous Japanese fashion designer, Issey Miyake, renown for A-POC (a system that enables thread to go into a machine and re-emerge as a piece of cloth) released a collection, THE WIND, inspired by Dyson vacuum cleaners.

“Dyson’s recent collaboration with Issey Miyake has certainly given us new appreciation for innovation within the fashion industry. It came about based on a shared philosophy of thinking outside the box and challenging industry norms and it is exciting to see Australia’s up-and-coming designers embracing the need to be innovative” states Mr Cameron.


Website(s):
- www.dyson.com.au