Herman Miller Aims at Office Depot With Task Chair by Yves Behar
Herman Miller Aims at Office Depot, With $399 Task Chair by Yves Behar
Herman Miller, the multi-billion-dollar high-end furniture giant famous for its $800 Aeron chairs, is stepping into a brand new market: the affordable one. The new Sayl chair is available for the low, low price of $399. That's relatively close to the price of a chair at Staples -- but you won't find anything with such notable design credentials at that price point in the task chair market today.
What's so hard about building a chair? Behar's sprawling team started by trying to eliminate as many materials as possible from the construction, in a process he dubbed "eco-dematerialization." The idea being that the fewer parts and less material, the lower the cost would be (and the lighter the carbon footprint as well).