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2011 Design Award of the Federal Republic of Germany: the winners
(25/Oct/2010)
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The jury has made its decision: 25 winners in the product design category and 24 winners in the communication design category will receive the Design Award of the Federal Republic of Germany in 2011. The Design Prize for Lifetime Achievements goes to designer and typographer, Prof. Erik Spiekermann. However, the five finalists for the Young Designer’s Award must wait until 11 February 2011 to discover which of them has been chosen for this award, which is worth € 8,000. This is already the 41st time that the Federal Minister of Economics and Technology has presented the Design Award.

This year, the organisers of the Design Award of the Federal Republic of Germany can once again announce a record number of entries - over 1,500 products were submitted for the competition, 25 percent more than last year. "The positive response to the Design Award from the business world demonstrates the great significance of the official Design Award of the Federal Republic of Germany for companies and designers", says Andrej Kupetz, Director of the German Design Council (Rat für Formgebung), which is responsible for organising the competition. "And this also confirms the relevance of the award for consumers."

Impressive, however, is not only the number but also the high standard of the entries received, which shows clearly that restricting entries to products that have already won awards in other competitions represents a high qualitative hurdle. Accordingly, the 49 winners of the 2011 Design Award of the Federal

Republic of Germany can be particularly pleased because they have prevailed in the face of extremely strong competition in both qualitative and quantitative terms. The Design Award of the Federal Republic of Germany will be presented by the Federal Ministry of Economics and Technology (Bundesministerium für Wirtschaft und Technologie – BMWi) at a public ceremony on 11 February 2011.

Design Award - Jury

An independent jury of experts selects the winners of the Design Award of the Federal Republic of Germany. The jury is made up of representatives from industry, the universities, the design world and the media. The jury is appointed by the Federal Ministry of Economics and Technology and, this year, comprises the following members:

• Mirko Borsche, bureau mirko borsche
• Johannes Erler, Member of the Management Board of Factor Design AG
• Roland Heiler, Managing Director Porsche Design GmbH
• Dr. Annemarie Jaeggi, Director of the Bauhaus-Archiv, Museum für Gestaltung
• Robert Klanten, Creative Manager of Die Gestalten Verlag GmbH + Co. KG
• Michael Lanz, Managing Director of designaffairs GmbH
• Philipp Mainzer, Managing Director of e15 Design und Distributions GmbH
• Dr. Michael Peters, Owner, Peters’ Projects GmbH
• Prof. Jochen Pläcking, Managing Director of kleinundpläcking group GmbH
• Moni Wolf, uX Director Device strategy & commercialization microsoft mobile communication business bc

The Design Award of the Federal Republic of Germany

The Design Award is sponsored by the Federal Minister of Economics and Technology and was given for exceptional international achievements in the field of product design as the »Federal Prize for Good Form« for the first time in 1969. Since 2006, it has been presented annually under the name »Design Award of the Federal Republic of Germany« and is given for outstanding achievements in the fields of product and communication design, as well as to a celebrity from the world of design. Additionally, since  2010, an endowed prize to encourage up-and-coming new talent has been awarded to a young designer.

What distinguishes the Design Award of the Federal Republic of Germany from other competitions is that it offers the business community a platform for communicating the long-term success of designs and brands. Its unique feature is that participation in this competition is possible only for design items that have already won an award elsewhere. This ensures that only those industrial products and such achievements in the field of communication design will be honoured as have already proved their design excellence in the market place. 

German Design Council

The German Design Council „Rat für Formgebung“ is responsible for the organization and presentation of the Design Award of the Federal Republic of Germany. The Council was formed in 1953, by resolution of the German Parliament, to meet the increasing demand from business for information on the subject of design. Today, the German Design Council is one of the world’s leading competence centres for communication and know-how transfer in the field of design. The circle of trustee-sponsors currently comprises 160 companies from inside and outside Germany, who together employ more than 1.6 million people.