Design Knowledge Intermediary
Aluminium beyond fantasy by Altreforme at Salone del Mobile 2011

altreforme desires to be one of the leading character of innovation and research on a challenging material as aluminium to propose new products with daring and original shapes and finishing.
This ambitious diversification project was established in 2008 from an idea of Valentina Fontana, third generation of Fontana Group, world leader in the design and manufacturing of aluminium car bodies for the most prestigious automotive companies, and transfers leading automotive know-how and technologies to the design world.
The synergy between the expertise in aluminium manufacturing and the exploration of unknown properties of this noble material leads to new functional and aesthetic design solutions that give shape to sophisticated customers’ ideas and desires with the need to personalize and make unique their own space.
A successful path started with a collection of limited edition products by Aziz Sariyer characterized by challenging curves and sinuosity never realized before, followed by a high level serial production by Marco Piva that enhances aluminium with unique textures and finishing.

altreforme exhibits at the Salone del Mobile 2011 in the International frame of Fiera Rho Milano, Pavilion 6, with two surprising novelties: the exploration of new aluminium finishing, the kimono, and the presentation of altreforme officina, a workshop where products that reinterpret production processes and consolidated know-how are developed to be transformed into design objects with a distinctive personality, as a new table-desk and a vertical mirror.
kimono, which literally means “something to wear”, as a metaphor for a dress that fits and enhances the bright aluminium sheets, giving elegance and warmth to altreforme products with coloured patterns and engraved decorations inspired by traditional eighth century Japanese kimono.
Two new products, the table plex and the mirror convex, are the result of altreforme officina research and the clear expression of the link between two seemingly distant worlds: the one of the pure technology and the one of the most ingenious creativity.