The new form is out now! The new issue of form is packed with exciting features, such as our cover story “Emotional Design” , articles on racy racecar design, the inventor of the record cover, Making ofs on an innovative running shoe and a high-tech vase with complex coating, plus much more. The French trio Akatre designed our poster with its complex finish.

Cover Story: Emotionally Yours
Whether automobiles or shampoo bottles, today anything and everything is labeled “emotional.” But what actually is “emotional design”? The general associations: pastel colors, organic forms, playful one-off design. Yet the connection between the object and its user can above all also be strengthened by new forms of interaction. We show that designers do not just have to rely on their intuition for their work and provide a glance into the future of almost living products.

Judging Steinweiss by his Covers
Who actually invented the record cover? A portrait of the designer Alex Steinweiss, who created visual fireworks from the once typographically plain “tombstones.”

Making of: Running on Clouds
The running shoe ON is the Overall Winner of the ISPO Brand New Awards. Here you can find out how its innovative sole was derived from a cut-up garden hose.

Graphics in the Fast Lane
Rally stripes reloaded: Why do graphics on racing cars look like the way they do? Sven Voelker goes in search of answers in his new book.

Other Topics
In Short: Marianne Panton on the legendary showroom Visiona II in Cologne 40 years ago. Making of: Hermann August Weizenegger combines handicrafts and high-tech in his group of works “Digital Couture”. Business: Starting up in times of crisis – a good idea? Discourse: Aaris Sherin on the need for a lasting love of products. Exhibitions: New typography in New York and digital sensations in London.