With a fancy aesthetic and with natural reminiscences, this new piece designed by Adrian Pierini for the most emblematic Belgium beer brand, achieves the brief objectives; it exhibits a fresh and light product.

Hoegaarden first appeared in 1455 and, for Pierini, it has been a great responsibility to face the challenge of designing this packaging. Not only did he have to be loyal to a long history, but to set a trend as well. He had to speak, through its aesthetic, to a new generation of consumers that look forward to experiencing new flavors and sensations.
Hoegaarden 0,0 is a new search that the brand makes, looking to interpret the needs of those who prefer a healthier and more natural life.

In the layout created by the well-known Argentinean designer, the metallic stand prevails. On it, different miscellaneous represent spikes, which are arranged in a ludic way. By this means, they generate a special zone where the brand and the sub-brand are contained, which consist on two big zeros. The font used for the variety was specially created taking as a reference the Hoegaarden logotype, mixing the gothic style with a modern classicism.
The incorporation of yellow and green strengths the differential of the flavor which, when applied into the aluminum can, produces a distinguishing luminous effect, full of life, impact and personality.

The new Hoegaarden variety it is already available in France and Belgium, and will be enjoyed in Benefralux region soon.

 Pierini Partners
Pierini Partners is a prestigious Argentinean design Studio, which specializes in strategic branding and packaging. Currently, the studio is working with brands like Unilever (in England, Thailand, Brazil and Argentina, designing for Rexona(Sure/Degree), Axe (Lynx) y Sedal (Seda/Sunsilk)), International Beverages / InBev (in Bolivia, Paraguay, Bulgaria, the USA, England, Ukraine, and Argentina, for Beck’s, Stella Artois, Hoegaarden, Quilmes, Pilsen, Kamenitza, Brahma, Rogan, Paceña, Taquiña, Andes, Huari, Liberty, Bicervecina El Inca, Iguana, and Patagonia), Molinos Cañuelas (flavor and by-products), Sherwin Williams (Loxon, Rexpar, Proclassic, Krylon), General Mills (Central America and the Caribbean, for Häagen Dazs, Nature Valley, and Betty Crocker), New Patagonia (in the USA and Argentina, for Aguas Premium Lauquen, Patagonian State and South Virgo), Riopaila (in Colombia, designing sugar packages), Cadbury Stani Adams (South America, for Bubbaloo, Sparkies, Chiclets, Trident), Moet Henessy ( in Argentina) Pernod Ricard (in Argentina, for Chivas), Embotelladora Don Jorge (in Peru, for Agua Vida).