Design Knowledge Intermediary
A new concept of a hair dryer
Joongho Choi Studio introduces HIFIVE, a new concept of a hair dryer.
It seems to be rather unusual to encounter a sirocco fan hair dryer outside of the boundary from round cylinder shape due to its round vent hole structure.
Joongho Choi Studio aimed to break this boundary while maintaining round vent hole, and HIFIVE is the answer that the studio has come to.
HIFIVE introduces its own distinctive design but still inherits conventional structures from round vent hole, the location of hand grip and the nozzle.
Top of the dryer becomes flat to provide better stability when it is put down or stored. 
When the hand grip folds, it aligns with barrel to maximize space efficiency.
HIFIVE has cable lock on the bottom to prevent the cable from getting loose when stored.
While designing HIFIVE, the studio was strongly inspired by Off-White, worldwide well-known street fashion brand, and this led to adapt their own senses, characteristics, and cultures of street apparels to the hair dryer design.

- www.joonghochoi.com