Corporate Creativity: Developing an Innovative Organization
By Thomas Lockwood and Thomas Walton
Corporate Creativity is the ultimate guide for executives and managers looking to increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages of Design Management Review and Design Management Journal, explores personal, team, and organizational creativity.
Corporate Creativity combines case studies and innovative advice that will both inspire and instruct to create a complete guide for cultivating the creative process. This book is absolutely essential for innovation and business leaders, designers and design managers, and forward-thinking students.
"This is an outstanding collection of thinking about not only the importance of right-brain thinking, but how to develop, nurture, and manage models for sustained innovation."—Daniel H. Pink, author of A Whole New Mind
The collection includes essays on: